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BEGIN:VEVENT
UID:987509591-20260310T140000Z@b2bmarketing.exchange
DTSTAMP:20260610T220053Z
DTSTART:20260310T140000Z
DTEND:20260310T143000Z
SUMMARY:Two Truths and a Lie: Cutting Through Lead Chaos to Pipeline Clarity
DESCRIPTION:A fast‑paced\, interactive session where modern B2B marketers separate facts from myths about KPIs\, data quality\, and lead management. Hear how connected lead flows\, upstream data governance\, and pipeline‑first metrics turn messy\, multi‑channel demand into cleaner\, more predictable pipeline.
LOCATION:Breakout 1: Luna 1-3
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