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SUMMARY:Winning Buyers Before the Shortlist: Why You’re Missing Early Demand — and the 3-Part Framework to Fix It
DESCRIPTION:Here’s what most teams miss: pipeline is often decided before it ever reaches your CRM.\nBuyers form preferences and narrow options long before an opportunity is created\, meaning much of the competitive advantage is already won before you even see it.\nJosh Baez\, Sr. Manager of Demand Generation at NetLine\, explores how the earliest moments of the buyer’s journey determine which vendors make the shortlist — and which don’t — and shares his 3-part framework for influencing demand before that shortlist takes shape.\nIn this session\, you’ll explore:\n-Content: What buyers actually research and how that shapes what you create-Coverage: Where buyers form early opinions and how consistent presence builds credibility-Conversion: What changes when you prioritize account movement and pipeline quality over lead volume-Impact: How these three shifts determine who makes the shortlist and who doesn’t\nAttendees will leave with a clear framework for influencing buyers earlier and a practical path for turning early engagement into stronger pipeline.
LOCATION:Breakout 1: Luna 1-3
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