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UID:987509570-20260310T110000Z@b2bmarketing.exchange
DTSTAMP:20260610T220220Z
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SUMMARY:The Death of the MQL: How AI Agents are Rewriting Lead Qualification
DESCRIPTION:The MQL isn't dead—it just doesn't work anymore.\nTraditional MQL systems were built for speed: capture contact information as quickly as possible\, minimize friction\, move on. But here's what changed: the depth of knowledge a prospect has before reaching your site is dramatically different than it was five years ago. Today's buyers arrive more informed\, higher intent\, and expecting ChatGPT-level interactions—not forms.\nMeanwhile\, you're still optimizing for a 1-1.5% form fill rate while 5-6% of your visitors are actively in buying mode. That's not a conversion problem. That's a qualification problem.\nIn this session\, Arjun Pillai\, Co-Founder &amp\; CEO of Docket\, will walk you through how AI agents are replacing MQLs with Agent-Qualified Leads (AQLs)—prospects who've had meaningful conversations with AI agents\, self-qualified themselves\, and are ready for deep engagement from the first sales call.
LOCATION:Breakout 3: Luna 5-7
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