BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Session Board//Session Board//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
BEGIN:VEVENT
UID:987509571-20260309T121500Z@b2bmarketing.exchange
DTSTAMP:20260610T200505Z
DTSTART:20260309T121500Z
DTEND:20260309T124500Z
SUMMARY:The 2026 State of B2B Buying: What Marketers Still Get Wrong
DESCRIPTION:B2B buying is evolving faster than ever. We surveyed 1\,500 global B2B buyers to uncover the shifting dynamics of influence\, content engagement\, generational nuances\, and the real vs. perceived buyer journey.  \nYou’ll find out where your buyers spend time\, which messages resonate at each role\, and how to design multichannel strategies that work with both human and algorithmic influences\, walking away with practical next steps to optimize campaigns\, elevate content relevance\, and capture buyer attention where it matters most. 
LOCATION:Breakout 3: Luna 5-7
END:VEVENT
END:VCALENDAR