BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Session Board//Session Board//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
BEGIN:VEVENT
UID:987509593-20260310T140000Z@b2bmarketing.exchange
DTSTAMP:20260610T220125Z
DTSTART:20260310T140000Z
DTEND:20260310T143000Z
SUMMARY:From Noise to Precision: JFrog’s ABM Activation and Integrated GTM Strategy Accelerates Pipeline
DESCRIPTION:Even mature ABM programs face an uncomfortable reality: traditional intent-driven lead generation doesn’t consistently translate into measurable pipeline. In a crowded Enterprise DevSecOps market\, JFrog needed to improve precision and activation within its broader go-to-market motion.\nIn this case study\, we’ll explore how JFrog evolved its GTM strategy by improving ICP precision within its target account lists\, breaking free from low-quality lead cycles\, and building a coordinated system to reach\, engage\, and convert the right audiences.\nAttendees will learn how JFrog:\n·       Improved target account engagement and ICP reach\n·       Delivered matrixed\, persona-aligned content experiences\n·       Gain global buy-in and improve confidence in lead gen\n·       Broadened its program and engaged ICPs with interactive advertising\n·       Built new scoring models and surfaced actionable sales intelligence\n·       Developed coordinated nurture and retargeting plays\nIf your GTM motion is generating activity but struggling to convert it into pipeline and revenue\, this session provides a practical framework and actionable playbook for driving more precise\, effective demand.\nSpeakers:\n1.       Sherwin Khazaneh-Darlou\, Head of Global Integrated Campaigns - JFrog\n2.       Andy Gram\, Strategic Account Director - pharosIQ
LOCATION:Breakout 3: Luna 5-7
END:VEVENT
END:VCALENDAR