BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Session Board//Session Board//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
BEGIN:VEVENT
UID:987509572-20260309T121500Z@b2bmarketing.exchange
DTSTAMP:20260610T200538Z
DTSTART:20260309T121500Z
DTEND:20260309T124500Z
SUMMARY:AI\, Trust\, and Discoverability: What CMOs and GTM Teams Must Do Differently in 2026
DESCRIPTION:Two forces are redefining modern B2B growth: the rise of AI-powered decision making and the increasing importance of discoverability as a direct path to revenue. Drawing on original research from more than 2\,300 senior marketing and IT leaders\, we will examine how AI is simultaneously accelerating insight and eroding buyer trust\, and why confidence in data\, content\, and vendors is now an executive-level priority.\nWe will also explore how buyer behavior is shifting in an era of generative AI\, AI-powered search\, and dark funnel activity\, where growth increasingly depends on being found first\, not just being better. Expect practical guidance for CMOs and GTM teams navigating trust\, visibility\, and revenue in a rapidly changing market.
LOCATION:Breakout 1: Luna 1-3
END:VEVENT
END:VCALENDAR