BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Session Board//Session Board//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
BEGIN:VEVENT
UID:987509589-20260310T123000Z@b2bmarketing.exchange
DTSTAMP:20260610T220232Z
DTSTART:20260310T123000Z
DTEND:20260310T130000Z
SUMMARY:Scaling Account-Based Marketing for Growth: Deloitte’s Intent-Driven Approach
DESCRIPTION:In this Q&amp\;A session\, Allan Kirkpatrick\, Account-Based Marketing Lead for Deloitte Canada\, joins Intentsify to discuss how his team has scaled account-based marketing using intent data to drive measurable business impact. The discussion examines how intent data has credentialized internal capabilities\, helps align sales and marketing\, secured executive buy-in\, and enabled deeper personalization across account-based go-to-market strategies. From always-on ABM programs to targeted deal support\, Allan shares how Deloitte has operationalized ABM at scale and is delivering measurable contributions to profitable growth.
LOCATION:Breakout 1: Luna 1-3
END:VEVENT
END:VCALENDAR