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UID:987509579-20260309T163000Z@b2bmarketing.exchange
DTSTAMP:20260610T220232Z
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DTEND:20260309T170000Z
SUMMARY:The In-Person GTM Maturity Model
DESCRIPTION:This session introduces the In-Person GTM Maturity Model\, a practical framework for evaluating the effectivenesss of your organization's in-person events strategy.\nInstead of focusing on event volume or production quality\, we look at how early and consistently in-person insights influence strategy\, trust\, and impact across your entire GTM motion. This is not a tactics deep dive. It is a guided self-assessment designed to help you understand where your in-person strategy stands today and what actually moves you forward.\nYou will leave with clarity on:\n\nWhere your organization sits on the in-person GTM maturity curve\nWhy some teams gain influence and trust faster than others\nHow reliance on heroics can quietly limit scale and career growth\nOne concrete opportunity to improve consistency\, structure\, and outcome\n\nIf you are responsible for events\, field marketing\, or revenue impact\, this session will help you see your work through a more strategic lens!
LOCATION:Breakout 1: Luna 1-3
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