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SUMMARY:How Dell Broke into New Markets Using SRL to Order\, 58%
DESCRIPTION:Working from anywhere with AI-powered capabilities is the new paradigm\, and engaging today’s complex IT buying groups requires a new playbook.\nAs a leader shaping the future of work\, Dell Technologies set out to engage IT decision makers\, influencers\, and buying groups to capitalize on a technological ecosystem that enhances productivity\, collaboration\, and security. \nBy partnering with Activate\, Dell launched a highly efficient\, specialized demand gen campaign that drove an unprecedented 58% SRL to order conversion\, while dramatically minimizing lead rejections.\nThis interactive two-touch campaign combined digital engagement with tele-qualification to:\n\nIdentify key challenge area and top-of-mind topics\nAlign practical content to each buying group persona\nQuality-assure only the highest-quality leads surfaced to Dell\, and\nProvide a clear\, easy path for Dell’s team to follow-up and convert\n\nDiscover the exact strategy and mechanics Dell achieved with Activate to create significantly above-average\, sales-ready conversion.\nRegister now to learn the innovative tactics that drive measurable results in today’s challenging market.
LOCATION:Breakout 3: Luna 5-7
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