Check Out Our Expanded Program For 2019!

  • Monday, February 25 at 9:30 AM - 12:00 PM

Hundreds of #B2BMX All-Access Pass attendees start out the event by rolling up their sleeves and digging into hands-on workshops that provide actionable takeaways on many of the hottest topics for B2B practitioners.

Join them by reserving your seat and adding a workshop to your agenda this year! You’ll be able to choose from 11 different workshops taking place on Monday morning, where you’ll spend two and half hours learning and working with your peers.

All the workshops are facilitated by top thought leaders in the industry with unique expertise and perspective, addressing topics such as:

Workshop Lineup


Operationalizing The Customer Experience

  • Jeff Pedowitz, The Pedowitz Group
  • Kevin Joyce, The Pedowitz Group

Visual Storytelling For Content Creators And Presenters

  • Kelvin Gee, Oracle

Making Buyer-Centric Marketing A Reality: How To Engage Users On Their Terms To Achieve YOUR Goals

  • Kellie De Leon, The MX Group

Your ABM & Lead Management Bootcamp

  • Will Waugh, DemandGen

Effective & Efficient Sales Enablement: How To Creatively Leverage Existing Marketing Programs & Content To Better Align With Your Sales Team

  • Pam Didner, Author & Speaker

How To Build An Effective Top-Of-Funnel Demand Gen Engine: A 7-Part Framework

  • Kate Athmer, Integrate

Delivering Marketing Insights That Matter

  • Andrew Hull, Perficient Digital

Best Practices To Optimize Channel MDF/BDF Spend

  • Terry Hedden, Marketopia
  • Andra Hedden, Marketopia

Defining Your Ideal Customer: An Interactive ABM Workshop

  • Justin Gray, LeadMD
  • Eric Smith, PHD, LeadMD
  • JT Bricker, LeadMD

No More Hocus Pocus In Marketing & Sales Ops: How To Build A Measurable & Manageable Strategy

  • John Muehling, VP of Client Strategy, DigitalPi
With each workshop based on current scenarios specific to B2B, you’ll leave with real insights you can apply when you get back to your office.

Workshop groups are capped at approximately 30-40 to facilitate group learning and 1:1 interaction with facilitators. They are limited to All-Access Pass holders on a first-come, first-serve basis. You can choose your workshop during the registration process.

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