Ⓒ 2024 Emerald X, LLC. All rights reserved.
- February 24 - 26, 2025
- The Phoenician, Scottsdale
Where Innovation Meets Action:
#B2BMX West 2025
Join us at B2B Marketing Exchange West, February 24-26 in Scottsdale, for three days of keynotes, workshops, and actionable sessions designed to help B2B marketers tackle their biggest challenges and build a blueprint for 2025 success.
Industry-Leading Speakers You Won’t Want To Miss
Neil Patel co-founder of NP Digital
Neil Patel, co-founder of NP Digital, has been named one of Forbes’ Top 10 Marketers and is known for simplifying complex concepts and providing actionable advice. Neil’s mission is to make marketing knowledge accessible to all. With over 23 years of experience and a following of more than 3 million across social platforms, he continues to empower the marketing community. We are thrilled to have him join us once again on the #B2BMX stage!
Kate DiLeo
CEO of Kate DiLeo Branding
Kate DiLeo is a brand architect, author, and founder of Kate DiLeo Branding, a platform that helps organizations create brands that drive engagement and revenue. With a belief that brand is the fastest path to revenue, Kate teaches leaders to craft simple, provocative messaging that converts. During her workshop, attendees will learn to build go-to-market messaging that sparks meaningful conversations, wins prospects, and drives growth.
Morgan J. IngramCEO of AMP
Morgan J. Ingram is a four-time LinkedIn Top Sales Voice who transforms B2B sales strategies through impactful, revenue-generating video content. He has collaborated with industry giants such as Google, Snowflake, and HubSpot to build high-performing sales teams. Morgan will deliver a keynote on leveraging expert-driven content to accelerate pipeline growth and lead a workshop on mastering LinkedIn for lead generation.
Phyllis Davidson
VP and Principal Analyst at Forrester
Phyllis Davidson, VP and Principal Analyst at Forrester, brings decades of experience as a Silicon Valley B2B marketer specializing in content strategy. With expertise in applying innovative technologies, Phyllis helps marketers create insight-driven content plans and scalable personalization. During her keynote, she will share strategies for integrating AI and enhancing personalization to build effective content architectures that deliver measurable results.
Roderick Jefferson
CEO of Roderick Jefferson & Associates
Roderick Jefferson is a renowned sales enablement expert and the CEO of Roderick Jefferson & Associates, with a career dedicated to bridging the gap between sales and marketing teams. He is also the author of Sales Enablement 3.0, where he shares strategies to drive revenue and organizational alignment. At #B2BMX West, Roderick will lead an interactive Campfire Keynote focused on leveraging AI for productivity and growth.
Sabina Iyengar
CEO/Founder of Integrated Growth Marketing Services
Sabina Iyengar, founder of Integrated Growth Marketing Services, leverages over 25 years of B2B marketing expertise to help SaaS Go-to-Market executives achieve transformative growth and has a proven record in demand generation, ABM, and integrated marketing. During her session, Sabina will introduce her GROW-TAILOR-MATURE™ framework, offering insights on distinguishing growth marketing from demand generation to unlock long-term success.
ADDRESSING TOP CHALLENGES B2B MARKETERS FACE, SUCH AS:
NAVIGATING GROWTH AMID SHRINKING BUDGETS
Sizes of orgs have shrunk, and so have budgets. Marketers are constantly being asked to do more with less while maintaining profitable growth.
BREAKING THROUGH BUYER NOISE WITH PERSONALIZATION
Today's buyers are researching on their own, requiring more self-service experiences. Marketers are tasked with delivering relevant, authentic and hyper-personalized content/messaging.
BUILDING A STRONG CONTENT AND BRAND IDENTITY
Stand out with a brand identity that builds trust, reinforces your value, and creates loyal buyers.
EMBRACING AI FOR MODERN MARKETING
Research shows only 29% of marketers said they’ve infused AI into their daily workflows. Many are still grappling with how to better understand and embrace various forms of AI to streamline everyday tasks - whether big or small.
Agenda
We’re hard at work building out the agenda and speaker lineup for this year’s event. In the meantime, you can see an overview of this year’s event schedule below!
THREE DAYS OF ACTIONABLE INSIGHTS & CONNECTIONS
Three Days of Actionable Insights & Connections
Navigating Growth Amid Shrinking Budgets
Marketing budgets are tightening, but expectations for growth and performance are higher than ever. This trend requires marketing teams to rethink their priorities, focus on high-impact strategies, and find innovative ways to do more with less. Learn how to overcome this challenge and deliver results with limited resources.
Session Highlight:
“Shattering Assumptions: Distinguishing Growth Marketing From Demand Generation For Real B2B Impact”
with Sabina Iyengar
Breaking Through Buyer Noise with Personalization
With today’s self-guided buyers spending more time on independent research, cutting through the noise is critical. Personalization is no longer optional—it’s essential to delivering the relevant, authentic experiences buyers expect. Explore how personalization drives better engagement and conversion in a crowded marketplace.
Session Highlight:
“Unlocking Explosive Growth: The Power Of Human Connection & Giving A Damn”
with Meredith Dennis
Building a Strong Content and Brand Identity
As B2B buyers increasingly value trust and authenticity, a strong brand identity is a vital differentiator. Content must go beyond informing—it must build connections, reinforce your brand’s value proposition, and create loyalty. Discover how top marketers are using content to lead their industries.
Session Highlight:
“Influence Is The New Outbound: How Expert Content Drives Revenue”
with Morgan J. Ingram
Embracing AI for Modern Marketing
Artificial intelligence is rapidly transforming the marketing landscape, offering unprecedented opportunities to streamline workflows, personalize experiences, and uncover insights. Yet, navigating AI adoption remains a significant hurdle for many teams. Explore the latest advancements and practical applications of AI in B2B marketing.
Session Highlight:
“Campfire Keynote: Leveraging AI: The Building Blocks Of Productivity & Increased Revenue”
with Roderick Jefferson
More Sessions to Explore
Demand Gen Summit
Refine lead generation and campaign strategies.
ABM In Action Live!
Build and optimize account-based marketing initiatives.
Sales Impact Summit
Drive cross-functional alignment for revenue growth.
Content2Conversion
Enhance brand storytelling and customer engagement.
GTM Strategy
Develop scalable, impactful go-to-market strategies.
More Sessions to Explore
Join 50+ of the brightest minds in B2B as they share practical insights that you can immediately apply to your marketing efforts. Our “no-fluff” experts will share actionable takeaways on the latest trends in marketing, including embracing AI, measurement and attribution, and the cookie-less future. Don’t miss this opportunity to reimagine your marketing strategies in real-time and connect with leaders from brands like Ernst & Young, Cisco, Gravity Global, Momentum ITSMA and more.
Industry Expert Speakers
#B2BMX West brings together a roster of powerhouse speakers who are not just leaders but pioneers in B2B marketing. Each speaker offers unique, real-world expertise that spans strategy, demand gen, ABM, content marketing, and more. Expect actionable insights from top industry executives, innovators, and practitioners who live and breathe B2B. These experts go beyond high-level ideas to deliver concrete strategies, case studies, and best practices you can immediately put to work. The 2025 lineup already includes experts such as Neil Patel, Roderick Jefferson, and Mason Cosby.
Pass Options
Choose from two pass types to get the best conference experience possible:
- Standard Pass: Includes access to all keynotes, breakout sessions, case studies, networking receptions, and on-demand access post-event.
- All-Access Pass: Everything in the Standard Pass, plus access to two exclusive workshops (on Monday and Wednesday) and participation in our B2B mentorship program for one-on-one conversations with industry leaders.
Register using the link below to secure the pass type of choice and start planning your ultimate B2B experience!
Find The Perfect Pass For Your #B2BMX Experience
Holiday Rate 12/7/24 – 1/10/25 | Last Chance Rate 1/11/25 – 2/7/25 | Standard Rate 2/8/25 – 2/26/25 | |
|---|---|---|---|
All-Access Pass Everything in the Standard Pass, plus access to two hands-on workshops (on Monday and Wednesday) and participation in our B2B mentorship program for one-on-one conversations with industry leaders. | $1,795 | $2,095 | $2,345 |
Standard Pass Includes access to all keynotes, breakout sessions, case studies, and networking receptions. | $1,595 | $1,945 | $2,195 |
Keynotes | Breakouts | Marketplace | Networking Receptions | Case Studies | Two Workshops | B2B Mentors | On-Demand Access (Add. Fee) | Price | |
|---|---|---|---|---|---|---|---|---|---|
Standard Pass | X | X | $2,195 | ||||||
All-Access Pass | $2,345 |
Secure Your Spot at #B2BMX West 2025
Don’t miss this opportunity to learn from industry experts, tackle today’s biggest challenges, and prepare your team for 2025 success.