Steven Casey writes research for B2B marketing leaders and practitioners. He helps Forrester’s clients stay ahead of the latest trends in buyer behavior, enabling technologies, and strategic best practices to optimize their marketing results. Steve is an accomplished B2B marketing expert with more than 20 years’ experience in demand generation, sales enablement, and corporate marketing roles. He started his career as a journalist covering consumer and business technology markets at IDG and Cahners. As a marketing practitioner, Steve has held senior positions with, and served as an agency counselor to, a diverse set of technology firms, from venture-backed startups to global corporations, including Deloitte, TeleTech, RSA, Sybase, Carbonite, and TomTom. Steve has a Bachelor of Arts in literature and an MBA from the University of Massachusetts.