Sherrie Mersdorf is the VP of Marketing at Evariant, healthcare's only Patients for Life Platform that enabled providers to optimize growth through smarter patient acquisition and retention. She leads the team on marketing strategy and planning, as well as execution of inbound and outbound programs and measurement of marketing's impact. Under Sherrie's leadership, Evariant was one of the first companies to adopt the Demand Unit Waterfall framework. Since joining Evariant, Sherrie has shifted the approach to an ABM-centric model while introducing a new way to think and talk about marketing's influence.
Prior to Evariant, Sherrie led demand gen efforts at NewBrand (acquired by Sprinklr) and before that called Cvent (NYSE:CVT) her home for nearly 7 years. At Cvent, she managed lead generation campaigns across product lines, developed and drove the company's social media marketing strategy, managed and edited the corporate blogs, and created sales enablement playbooks.
Sherrie lives in Boston and graduated from Virginia Tech with a BS in Marketing Management from the Pamplin School of Business.