Director of Content Marketing & Integrated Planning
Sharon Shapiro is the Director of Content Marketing & Integrated Planning at Bluecore. An experienced storyteller, Sharon has spent her career building content marketing programs for B2B SaaS companies. At Bluecore, she collaborates with top retailers and strategists to highlight the latest trends in retail marketing and spotlight industry leaders. Throughout these efforts, Sharon takes a strategic approach to the full content development lifecycle, from planning and creation to promotion and measurement. She has had works featured in MarketingProfs and Content Science Review.