Naomi Marr

naomi-marr

Director, Marketing Operations
Imprivata

As Director of Marketing Operations, Naomi was recently highlighted in "ABM in Action" for the work she's done at Imprivata around account based marketing (ABM) and the new SiriusDecisions Demand Unit Waterfall. Marr was also acknowledged by SiriusDecisions with a ROI Award (Return on Integration) in May 2018 and was listed as a "Marketing Operations Leaders You Should Know" in a 2018 Engagio report. At Imprivata she is responsible for all things technology stack related, for operationalizing leads for Sales, leading budget management, and driving Imprivata's Marketing reporting strategy. She is a graduate of Northeastern University and she has a broad background in managing web, creative, marketing programs, content marketing, marketing operations, and sales operations teams. The bulk of her career has been spent working for either IT or marketing organizations building engagement with customers and prospects who buy applications from companies like the ones she worked for -- Avid Technology, Progress Software, Ciena Networks, SilkRoad Technology, and Imprivata. When not working, she likes to travel with her family, and she loves to cook and entertain. The more the merrier!