Melissa Alonso is Director of Strategic Account Marketing at Qlik. With a background in pharmaceutical sales, she collaborates closely with the Sales Account Managers to develop a marketing and communication plans specific to each account. This teamwork between sales and marketing at Qlik aims to deliver a full user adoption across Qlik’s largest accounts while also creating net-new demand. With a passion for customer success and creative event marketing, Melissa strives to deliver individualized customer experiences to foster new relationships and expand business opportunities by driving innovation and growth. She is a proven leader in both field, digital and strategic marketing in the US and across the globe. Melissa hails from the Philadelphia area and holds a Bachelor’s in Pharmaceutical Marketing from St. Joseph’s University. In her spare time, Melissa loves snowboarding and exploring the world with her husband and three children.