Matthew Altieri currently serves as a Vice President of Nitto Denko Corporation’s flagship operating entity in the Americas, Nitto, Inc. Over the past 15 years, he has held several strategic leadership roles related to business development throughout North and South America. As a main driver of strategy within the business, he has continuously challenged conventional B2B norms in order to differentiate and create value for Nitto’s stakeholders in the Americas. One such example was the establishment of the first true marketing function within Nitto in the Americas a decade ago. This set the initial foundation for our current topic; the creation of Nitto, Inc.’s unique Americas Discovery Center. As the executive sponsor responsible for setting the strategy and vision for the center, he assembled a top-notch team to truly reshape how a traditional industrial B2B company can create innovation.