Lynne Powers

Lynne Powers

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Director, Global Demand Gen
Imprivata

Lynne Powers is the Director of Global Demand Generation for Imprivata and was a key contributor to Imprivata’s implementation of their SiriusDecisions award-winning ABM program. Lynne is responsible for the company’s demand generation strategy; leading efforts through digital, direct mail, content marketing, and multilingual, multiregional campaigns. She is a graduate of the University of Massachusetts with a BA in Journalism & Communication and has 20+ years of experience leading high-performing marketing teams for technology companies including Bay Networks, Concord Communications, CA, Ciena, and now Imprivata. Outside of work, she enjoys camping with her family, and watching her kids compete in horse shows.

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