Laz Gonzalez

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Chief Strategy Officer
Zift Solutions

A prominent industry analyst and thought leader, Laz Gonzalez has unparalleled channel expertise and has served as strategic advisor to leading B2B channel programs worldwide. Upon joining Zift Solutions as Chief Strategy Officer, Laz helped launch the Zift Channel as a Service (CHaaS) platform, which has redefined the channel technology landscape. Before Zift, Laz was Group Director of Channel Sales and Marketing Strategies at SiriusDecisions, where his team published extensively on channel management, partner recruitment, enablement and lead generation while developing transformative frameworks, such as the TRED Benchmark Model © and SiriusDecisions Channel Program Model © . Prior to SiriusDecisions, Laz headed up North American Channels for Unipress Software, served as EVP of sales and marketing at Beast Financials, and VP of alliances and OEM programs at Viewpoint. Internationally, Laz led sales efforts for Lotus Development in Latin America and Baan in Europe. He attended the U.S. Air Force Academy and majored in computer science at Rutgers University.