Eric Martin is a business-to-business marketing team leader, strategist, technologist and demand generator. Over the past decade he has built the marketing function from the ground up for multiple technology companies. His primary areas of expertise include executive go-to-market strategy, demand generation, marketing technology stack development and management. Eric joined SalesLoft in 2016 and is currently Senior Director of Demand Generation. He leads a team of talented demand generators, program managers and field marketers with the goal of driving account-based engagement throughout the customer experience.