Head of Global Digital Analytics at Pure Storage - a company that delivers real-time secure data to power critical production applications and modern analytics in multi-cloud environments. Deepak has almost 18 years of experience in leveraging big data capabilities for transforming digital through data insights. He also heads Personalization and Targeting program with the vision to become the Best in Class innovation engine for purestorage.com. Prior to his current role, he has led digital analytics at eBay / GE as well as working closely with Yahoo on expanding their affiliate program. Deepak holds a Master degree in Marketing and Finance from UC Davis.