David Meerman Scott helps brands use new Real-Time tools and strategies to spread ideas, influence minds and build their businesses. He is an internationally acclaimed PR and marketing strategist, entrepreneur, advisor to emerging companies, keynote speaker, and bestselling author.
David is the author or co-author of 10 books, including The New Rules of Marketing & PR, which is now in its 6th edition and has been translated into 29 languages, and Real-Time Marketing & PR, which is a Wall Street Journal bestseller. He also pioneered “Newsjacking,” which is the art and science of injecting your ideas into a breaking news story to generate media coverage, get sales leads, and grow your business. Newsjacking has made such an impact that it is now listed in the Oxford English Dictionary.