Christina is a marketing thought leader with more than 20 years of experience in creating and executing strategies and plans to drive revenue. She has extensive knowledge in go-to-market strategy and planning, messaging, content development and management, social media, sales enablement and demand generation. As a member of SiriusDecisions portfolio marketing team, Christina delivers research and advice to help portfolio marketers and managers succeed.
Prior to joining SiriusDecisions, Christina held leadership roles at technology companies of all sizes. She ran the marketing departments for startup and emerging companies, managing demand generation, communications, events, online sales and creative functions. At SAS Institute and Infor, she led product and solution marketing initiatives where she drove global strategy and planning for multi-million dollar enterprise software solutions. Christina established and led the first product marketing function for Taleo’s SMB business unit leading cross-functional teams in messaging, product launches and sales enablement. Most recently, she was senior director of product marketing at Oracle for customer experience and customer service software.
Christina earned a BS in Business Administration with a minor in Spanish from the University of North Carolina, Kenan-Flagler Business School.