Cassandra Jowett is the Director of Integrated Marketing at PathFactory, the B2B marketing technology company with the world's first Content Insight & Activation Platform. She is an award-winning marketing leader who helps early-stage startups and growth-stage companies take their growth to the next level with effective marketing strategy. She also runs a meetup group and Slack for B2B content marketers in Toronto, New York City, and Vancouver. Before joining PathFactory, Cassandra led content marketing strategies at Influitive and TalentEgg.ca. She also holds a Bachelor of Journalism from Ryerson University.