Carmen Simon is the founder of a company called Memzy, which helps corporations use brain science to create and deliver memorable messages. She has worked with Google, Cisco, HP, Merck, AT&T, and ESPN, among others. Her most recent book is called Impossible to Ignore, and has been selected as one of the top books on persuasion. Dr. Simon has two doctorate degrees: one in instructional technology and one in cognitive psychology. Dr. Simon also teaches at Stanford University and speaks frequently on the importance of using brain science to craft communication that is not only memorable but sparks action.