Cara Hogan is the Director of Content and Brand at ClimaCell, the world’s weather intelligence platform. Previously, she worked at a number of B2B SaaS startups, including leading the content team at Zaius, where she hosted of the ecommerce marketing podcast, The Empowered Marketer, and the ecommerce video series, Marketing Unboxed. Before transitioning to marketing, she worked as a journalist at a number of publications, including the Boston Globe. When she isn’t writing, podcasting, or filming, she’s surfing, rock climbing, or reading a good book.