Cara Hogan is the Content Strategist at Zaius, the B2C CRM that brings customer data and campaign execution together on a single platform. She is also the host of Zaius' podcast, The Empowered Marketer, and the ecommerce video series, Marketing Unboxed. She previously worked as a marketing consultant for early-stage startups and as a content marketer at SaaS startup InsightSquared. Before transitioning to marketing, she worked as a journalist at a number of publications, including the Boston Globe. She is a grammar perfectionist, a surfer, and a rock climber.