Bill Binch

Bill Binch



Bill Binch is chief revenue officer at Pendo, where he oversees all revenue-bearing aspects of the business, including sales, customer success, and professional services organizations. After developing sales leadership experience at Oracle, PeopleSoft and BEA Systems, Binch joined Marketo as its 17th employee in 2008, helping to grow revenue from $0 to $250 million. Over nearly a decade, he helped lead the marketing automation giant from a small venture-backed startup to a public company to going private with its $1.79 billion sale to Vista Equity Partners in 2016. His sales operation grew from targeting B2B to B2C, from SMB to enterprise and from domestic to global, with customers and offices all over the world. Most recently, Binch managed Marketo’s Asia Pacific team based in Sydney, Australia.

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