Senior Manager, Event Marketing
Alyssa is a highly skilled marketing professional with more than 10 years of experience. Currently, Alyssa specializes in event and experiential design and leads the global event marketing function for Cvent, ironically, a SaaS-based company for end-to-end management of meetings and events. Together with her team, she successfully manages 40+ top tier events per year and ensures the events strategy is aligned with the overall brand’s customer and prospect engagement strategy and business goals. Her major focus is on the creation of unique experiences and establishing quantifiable and integrated metrics for offline events to drive ROI of this marketing channel.