Will Waugh is a consultant for DemandGen focused on helping clients with demand generation, lead management and leveraging digital technologies. Will joined DemandGen three years ago from analytics’ software company SAS. Prior to living in a data driven marketing engine at SAS, Will lead Communications and Content at the Association of National Advertisers in New York City – working closely with CMOs of the world’s leading brands. Will has over 20 years’ experience across the marketing, sales, technology and advertising spectrum. He genuinely believes that data can change the world. He loves dynamic people and unique experiences – both at home in North Carolina or on the road conducting dozens of workshops a year with his clients.