Lia Hanson

Lia Hanson


Director, Demand Gen

As Director of Demand Gen at Demandbase, Lia Hanson leads the Demand Gen team in leveraging an ABM approach to generating qualified leads for sales through a variety of programs. With over 10 years experience in B2B, Lia has developed integrated strategies around web, content, email, social media, SEO, events and direct mail. Prior to joining Demandbase, Lia held marketing and sales roles at frog design, Strategyn, and dotCMS.

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