Dawna Olsen is Chief Marketing Officer for SYSPRO USA, responsible for driving revenue, brand identity, channel marketing, corporate communications, marketing operations, product marketing and digital strategy for the company. Olsen boasts more than 20 years’ experience in leading strategic planning and growth for B2B companies. Prior to SYSPRO USA, Olsen held senior positions with B2B companies in the ERP, software, professional services, environmental, and high-tech industries. As a marketing thought-leader, Olsen regularly speaks at events focused on digital transformation. Olsen received a Double Major, Bachelor of Arts in Environmental Studies and Marketing from the University of California, Santa Barbara.