Marketing Strategy Session
Growth is at the top of every B2B marketer’s agenda — and never more so than right now as we begin to envision the world post-Covid. At this session, Craig Duxbury and Marc Keating of global agency Stein IAS, and Annie Garvey, VP of Marketing at WCG Clinical, will share a model that pivots marketing […]
Pilot To Program: How To Elevate B2B Influence To Always-On
Based on recent research, 12X more B2B marketers are very successful with always-on influencer marketing programs compared to those running periodic campaigns. B2B influence is a relationship business and authentic advocacy can bring big returns. But how can marketers gain the confidence to evolve from testing to ongoing influencer marketing programs? This session from B2B […]
Greatest Hits For Growth Marketing: Tried & True Tactics For Finding Growth Levers
Sometimes getting back to basics and running proven plays can pave a path to success. The Growth Marketing team at InVision was no stranger to big, bold campaigns and massive top-of-funnel demand but many of their outdated processes, infrastructure and programs needed rethinking. Rather than reinvent the wheel, they looked to many best-practice approaches to […]
How 2020’s Marketing Trends Are Shaping 2021
During 2020, more than two-thirds of customers said the way they buy has completely changed, according to a global survey from Salesforce. Those same people said COVID-19 requires brands to enhance their digital capabilities. In this session, you’ll get a sense of what your customer expects and how to set your strategy up for success […]
5 Marketing Must-Haves To Make Your Startup An Industry Leader
Good marketing can make a 20-employee company look like a 200-employee company. Everyone knows the meager beginnings of companies such as Apple and Hewlett-Packard. Those companies became leaders in their field because of their tenacity, technology and ability to market their brand and products effectively. How can a small startup position themselves to reach similar […]
Marketing In The New Normal: 5 Ways B2B Brands Should Readjust Their Plans For 2022
If you’re a B2B marketer dealing with working from home, shifting strategies and uncertainty, then you’re definitely not alone. The pandemic has changed our world more than any other single event in modern history, and in turn, it has changed our roles as communicators, relationship builders and experience creators. Marketing is more complex than ever, […]
Speed to Market-ing: A Framework & Examples To Move Fast As A Team & Accelerate The Buyer’s Journey
In the last year, more than ever, we’ve realized the opportunity created or lost through our ability to move fast as a marketing and sales organization. As priorities and market demands change on the fly, our ability to hit a launch target keeps us on track and even alive. On the other hand, missing our […]