Miri Rodriguez

Season 04, Episode 03

Using Storytelling To Drive Engaging Relationships With Customers

Featuring: Miri Rodriguez, Microsoft

This episode is sponsored by GrubHub.

Storytelling has become a powerful business tool because it begins and ends with empathy, drives an emotional experience with audiences and humanizes the brand at a deeper level.   

In this episode, Miri Rodriguezstoryteller and author of the book “Brand Storytelling: Put Customers at the Heart of Your Brand Story,” shares practical tools to help you design a brand story that drives engaging relationships with your customers — and theirs. Listen to learn:  

  • What storytelling actually means for B2B marketers;  
  • How to deliver an emotional transfer of facts through storytelling — character, plot and conclusion;  
  • How to conduct meetings at a human level;  
  • How to find your universal truth — an actionable emotion that your brand can attest to; and  
  • Much more!  

RELATED LINKS

A word from our sponsors, GrubHub:

Grubhub Corporate Accounts make it easy for marketers to cater virtual events via their nationwide restaurant network. Visit corporate.grubhub.com to learn more.

B2B Marketing Exchange Podcast
shadow_2.png

Official Podcast

The B2B Marketing Exchange Podcast features candid insights from those who live and breathe B2B. Every week, we'll feature the industry's top influencers and practitioners, who will touch on top-of-mind topics around content strategy, demand generation, account-based marketing, and sales enablement. Subscribe now to get a front-row seat to intimate conversations and top-rated talks from our premier events.

Get Updates

Complete the form below to get event updates.

Speaker Submission

Fill out my online form.
#B2BMX Experience - Welcome Kit