For B2B organizations, sales and marketing collaboration has always been advised. But today, it’s crucial. Both parties must work together to develop captivating campaigns that combine relevant content and compelling conversations that set prospects and customers up for success. As the founder of Sales Schema, Dan Englander has helped agencies boost their customer acquisition and build loyal bases of satisfied customers. During this episode, he shares:
- Why sales teams need to think beyond the win;
- New channels and touch points for boosting attention and building relationships; and
- How to craft a compelling outreach email.
