B2B Marketing Exchange Podcast
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Official Podcast

The B2B Marketing Exchange Podcast features candid insights from those who live and breathe B2B. Every week, we'll feature the industry's top influencers and practitioners, who will touch on top-of-mind topics around content strategy, demand generation, account-based marketing, and sales enablement. Subscribe now to get a front-row seat to intimate conversations and top-rated talks from our premier events.

Latest Episodes

Featuring: Michael Ruby, Retina Communications
We don’t often think about brand beyond shiny messages or cool logos … but we should! In fact, brand touches and impacts everything we do. With the acceleration of digital transformation, and the sudden pause of physical interactions, brand has quickly jumped to the top of the priority list for many B2B organizations. In fact, one-third of CMOs now place it as a top marketing capability, according to Gartner. It’s time to focus on…
Featuring: Ardath Albee, Marketing Interactions
In the B2B world, we talk about how complex the decision-making process is. Buying cycles are getting longer, more people are involved and new channels and methods need to be used to convey value. But for Ardath Albee, one key thing is missing from this narrative: how emotional the decision-making process is for our buyers. Consider how daunting it is to research all your options, compare them and whittle down options based on specific…
Featuring: Skip Miller, M3
Skip Miller is one of the top sales trainers in Silicon Valley. With a client roster that represents a who’s who in the space, including Zoom, Google, Tableau and Stripe, Skip has also helped small and growing businesses across industries. What is the universal trend impacting all B2B organizations? Winning new logos. During this episode of the B2BMX Podcast, Skip shares takeaways from his book, Outbounding: Win New Customers with Outbound Sales and End…
Featuring: Casey Foss, West Monroe
Competing with entrenched industry giants can be a monumental task. If anyone knows this all too well, it’s Casey Foss, Chief Marketing Officer at West Monroe, a technology and management consulting firm that competes with giant consultancies. Under Casey’s leadership, West Monroe’s marketing team takes a test-and-learn approach that allows them to be nimble, respond to changing market conditions and fail fast. During this episode of the B2BMX Podcast, which is an audio replay…
Featuring: Margot Bloomstein, Appropriate, Inc.
Whether B2B or B2C, all brands need to focus on building customer trust. This is especially true as more people grow cynical of media, political figures and businesses. Margot Bloomstein has helped organizations like Canon, Harvard University, Fidelity and Sallie Mae develop their brand messaging and content strategies. She has taken these experiences, and her study of the evolving media and business climate, to author a new book: Trustworthy: How the Smartest Brands Beat…
Featuring: Alicia Esposito & Klaudia Tirico
Sure, they have a bad rap, but we believe that New Year’s Resolutions allow us to reflect on the past year and forge a positive path forward. Because so many of us had to navigate new challenges and new conditions in 2020, the B2BMX team wanted to hear how some of our peers were setting their goals for 2021. In this special episode, hosts Klaudia Tirico and Alicia Esposito discuss some of the findings,…
Featuring: Cindi Johnson, Tanium
Making your channel partners sort through everything you have simply to find what they need can make your portal a no-go zone. By creating personalized portals that recognize the variety of roles within partner organizations, channel-first companies are creating engaging and efficient experiences designed to set partners up for success. During this episode, which is a replay of a B2B Sales & Marketing Exchange session, Cindi Johnson, Global Director of Partner Programs at Tanium, discusses how her company is boosting…
Featuring: Oren Greenberg, Kurve
With more than 17 years in the digital marketing space, Oren Greenberg has helped B2B and B2C organizations implement growth strategies that span different channels. Based on his experiences and conversations with clients, he believes the art and science of growth marketing will evolve significantly in 2021 to emphasize cost-efficiency, relationship building and deal expansion, and setting clear expectations based on revised budgets. During this episode of the B2B Marketing Exchange podcast, Oren reveals how…
Featuring: Sangram Vajre, Terminus
Today’s Episode is sponsored by Terminus. Did you know that less than 1% of marketers have a shot at becoming a CMO? Most marketers have no clue on what it takes to become a CMO and even worse, they cannot ask or a get a straight answer from their CEO. The reality is that if you want this highly coveted spot in the executive suite, you need to build and manage key relationships, identify your…
Featuring: Kathy Mammon & Annika Helmrich
This episode is sponsored by PFL. 2020 has been a year of learning, evolving and adapting for many of us, especially in our professional lives. In our efforts to pivot to “the new normal,” we’ve had to take big risks. In some cases, that has meant failing miserably. But Annika Helmrich and Kathy Mammon believe the key to failing effectively is taking these learnings and doing something productive with them. This week’s episode is a replay…
Featuring: Dr. Debbie Qaqish, The Pedowitz Group
Ever laid in bed at 2 a.m. watching video after video on TikTok? If not, you’re missing out on an experience that can reshape your 2021 revenue strategy. Over the past eight months, Dr. Debbie Qaqish, Partner and Chief Strategy Officer for The Pedowitz Group, has spent way too much time on TikTok. And while many might think this a frivolous use of time, she has discovered three crucial takeaways that sales and marketing can use to grow…
Featuring: Christine Farrier, Demandbase
During the day, Christine Farrier is Senior Director of Partner Marketing at Demandbase. The rest of the time, she’s building Black In SaaS, a community and platform designed to close the ever-present gap between event producers and black executives in the SaaS space. Her expertise in B2B has helped Christine build and nurture relationships, but Black In SaaS represents a new opportunity for vendors and other event hosts to call in a new, diverse set of voices to…

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