Official Podcast - B2B Marketing Exchange

Take A Glimpse Into The Crystal Ball Of Sales 🔮

Featuring: Julia McClatchy, Associate Partner at McKinsey & Company

While Co-hosts Klaudia Tirico and Kelly Lindenau enjoy their last day at the B2BSMX event in Boston, let’s reminisce about B2BMX Next-Level ABM. Mckinsey & Company’s Julia…

Season 06, Episode 15

How To Build A Demand Gen Program From The Ground Up

Featuring: Sarah Breathnach, Hunters

Co-host Kelly Lindenau of the B2BMX Podcast is here with Hunters’ Sarah Breathnach to discuss the latest demand gen trends and share a preview of her session…

Season 06, Episode 14

How To Achieve Next Gen ABM

Featuring: Rob Griffin, VP of Performance Marketing — Thad Kahlow, Founder and CEO of Business Online

Co-hosts Klaudia Tirico and Kelly Lindenau play back a noteworthy tape from #B2BMX: Next-Level ABM starring Rob Griffin and Thad Kahlow! The pair from Business Online discuss the three…

Season 06, Episode 13

Say Goodbye To MQLs, No Thanks To MQAs & Hello To Opportunities

Featuring: Terry Flaherty, Forrester

Co-hosts Klaudia Tirico and Kelly Lindenau are back with a brand-new episode of the B2BMX Podcast with a keynote session all the way from our Next-Level ABM…

Season 06, Episode 12

Peace, Love & Revenue: The Power Of Cross-Generational Collaboration

Featuring: Nancy A Shenker, theONSwitch

The fish stinks from the head… If you have leaders in an organization who aren’t facilitating encouraging team collaboration, intergenerational collaboration and inter-functional collaboration, then your organization…

Season 06, Episode 11

Why DEI Is Vital To A Company’s Success

Featuring: Natalie Gullatt, HubSpot

Creating an environment where everyone feels included and is given the opportunity to contribute and participate is the very definition of DEI (Diversity, Equity, Inclusion). In this…

Season 06, Episode 10

5 ABM Lessons Marketers Can Learn From ‘Ted Lasso’

Featuring: Juliet Randall, Salesforce

Hopefully, B2BMX podcast fans are familiar with the show “Ted Lasso” because co-hosts Klaudia Tirico and Kelly Lindenau don’t want you to miss out on this iconic…

Season 06, Episode 09

Are MQLS Actually Dead?

Featuring: Jon Russo, B2B Fusion

To MQL, or not to MQL — that’s the question plaguing the industry as marketers are faced with varying reports concerning the future of leads. While some…

Season 06, Episode 08

Better Together: The Combined Future Of Demand & ABM

Featuring: Robert Peterson, VP, Principal Analyst at Forrester

For several years, Forrester has forecasted that demand gen and ABM would ultimately intersect as demand marketers improve the precision of their efforts and ABM marketers seek…

Season 06, Episode 07

Unspam Your Brand: Account Intelligence For Smarter GTM

Featuring: Jon Miller, CMO of Demandbase

Spam isn’t just unwanted emails — it’s talking at people instead of with them. In the latest episode of the B2BMX podcast, Host Klaudia Tirico is bringing…

Season 06, Episode 06

How To Meet Your Customers Where They Are With ABM

Featuring: Carried Feord, Global Head of ABM for ServiceNow - Desiree Daniels, Global ABM Lead for Google - Ryan Yoo, Head of Product Marketing at Folloze

It’s time to head back to the B2B Marketing Exchange in Scottsdale: No airplane ticket or pass needed. Hosts Klaudia Tirico and Kelly Lindenau are bringing listeners…

Season 06, Episode 05

What It Takes To Create A Successful ABM Strategy From The Ground Up

Featuring: Jennifer Leaver, Senior Global ABM Manager for Bazaarvoice

We’re back with episode 5 to share the replay of Jennifer Leaver’s impressive session from B2BMX in Scottsdale, Ariz. Leaver is the Senior Global ABM Manager at…

Season 06, Episode 04

Trend Alert: Why Interactive Content Is Becoming Table Stakes In Content Marketing

Featuring: Lisa Wallace, Savannah Heil, Holly Celeste Fisk - Content4Demand

We’re switching things up on today’s episode — no replays! Instead, our friends from Content4Demand, a boutique B2B content strategy and creative agency, are on the podcast…

Season 06, Episode 03

How To Play On Your Buyer- & Customer-First Strategies In 2022

Featuring: Amy Hawthorne, Principal Analyst at Forrester

In the latest episode of the B2BMX Podcast, co-hosts Klaudia Tirico and Kelly Lindenau are taking folks back to B2BMX in Scottsdale, Ariz., where Forrester’s Amy Hawthorne…

Season 06, Episode 02

Don’t Attack Your Buyer’s Castle: Get Yourself An Invitation To Go Inside

Featuring: Jay Baer, Marketing and customer experience expert, author, keynote speaker and founder of Convince & Convert

Buyers feel like they are under attack from marketers’ constant emails and messaging, so they’re essentially digging a moat for protection. They’re unsubscribing, deleting and ignoring anything…

Season 06, Episode 01

Season 6 Kick-Off: Experts Sound Off On How To Find GTM Success With ABM

Featuring: Jon Miller, Amy Hawthorne, Jennifer Leaver, SugarCRM & Triblio Speakers, Juliet Randall, Jay Baer, Google Cloud & ServiceNow Speakers, and lastly, Robert Peterson

If you missed B2BMX, then you can thank this podcast for spotlighting multiple exclusive sessions from the hottest event in Scottsdale, Ariz. Marketers from all over the…

Season 05, Episode 15

Breaking Through The Digital Noise: Content That Wows Audiences

Featuring: Stefanie Larue, Lindsay Tjepkema, Leigh Dow

What makes audiences tick and click these days? In an overly saturated, digital-first world, generic, long-form content simply won’t cut it. It’s time to think outside the…

Season 05, Episode 14

Single Lane Ahead: The Convergence of ABM & Demand

Featuring: Steven Casey, Forrester

*Forrest Gump voice* Demand Gen and ABM are like peas and carrots. While the strategies were on separate journeys to support their own business goals, Forrester is…

Season 05, Episode 13

The Brave New World Of Event Marketing

Featuring: Aleksandra Panyukhina, parcelLab

“To hybrid, or not to hybrid?” -Hamlet in 2022, probably. Event marketing underwent an impressive evolution over the past couple of years, especially as the repercussions of…

Season 05, Episode 12

Marketing + Sales + Communication = Content Perfection

Featuring: Pam Didner, Relentless Pursuit

Content is a critical part of marketing, as compelling, informative assets help generate more interest in a brand and drive more leads down the sales pipeline. But…

Season 05, Episode 11

‘You Can Never Be Too Specific Or Relevant’ In Content Marketing

Featuring: Jay Baer, Convince & Convert

*Jan Brady voice* Content, content, content! There’s no shortage of content ideas or delivery forms, but there is a shortage of buyers’ attention. As prospects and customers…

Season 05, Episode 10

Don’t Be Afraid To Embrace The Messiness Of The 2020s

Featuring: Marcus Sheridan

With 33% of buyers preferring seller-free buying experiences, organizations must strike the balance between offering self-service options while still connecting with their buyers — something the majority…

Season 05, Episode 09

User-Generated Content: A B2B Marketer’s Secret Weapon

Featuring: Christina Kay, ResellerRatings

Marketers can spend all day preaching the value prop of their solution — but what will build the most credibility is user-generated content (UGC). Today’s episode of…

Season 05, Episode 08

Why Only 1% Of Marketers Have A Shot To Become CMO: What You Need To Know

Featuring: Shawn Herring, Deanna Ransom, Gaurav Bhatia

We’re going B2B (back to Boston) for Season 5, Episode 7 of the #B2BMX podcast! Today, you’re getting exclusive access to #B2BSMX’s CMO Panel, where a series…

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