Registration & Information

Secure your pass at our Summer Rate before prices increase on July 12!

How To Qualify

The B2B Marketing Exchange provides a platform for B2B marketing, demand generation, and sales practitioners to network with their peers and gain insight into the best practices and strategies in all disciplines of B2B marketing. As an added benefit, attendees will have access to best-in-class solution providers in the space today.

Given that many of the exhibiting solution providers are also B2B marketers/demand gen/sales practitioners, we’ve established an easy rule of thumb to follow to help decipher whether you qualify as an attendee (B2B Sales/Marketing Practitioner) or a solution provider/vendor:

  1. If you are sitting next to other attendees and you are looking to sell them your service or solution — then the odds are you are a Solution Provider.
  2. If you’re sitting next to other attendees and you are interested in networking with like minded peers to discuss best practices – then we’d bet you are a B2B Sales / Marketing Practitioner.  

If after reviewing the above criteria you are uncertain where you qualify — please contact us at following email with your website URL and job title:

Please note: All registrations are subject to approval. We reserve the right to rescind any registration at our discretion and at any time. The criteria set forth above is the minimum to qualify. We will notify all non-qualifying registrations and apply a refund if necessary.


Get your #B2BMXEast passes at a discounted rate during our current promotional period! 

  • Summer Rate (Ends July 12)  
    • Standard Pass: $395 
    • All-Access Pass: $695 
    • Day Pass: $295
  • Standard Rate 
    • Standard Pass: $595 
    • All-Access Pass: $895 
    • Day Pass: $495 

Note: Prices above are for B2B Marketing Practitioners. Discounts cannot be stacked or combined with other offers unless otherwise noted. Discounts cannot be retroactively applied to registrations once processed.


Conference Location & Main Accommodations:

The Hotel at Avalon (Website)

9000 Avalon Blvd
Alpharetta, GA 30009, US

(678) 722-3600

Group Room Rate:
$299/night + taxes & fees

We encourage you to reserve your rooms as soon as possible before available rooms sell out or rates increase!

Cancellation Policy

Any and all ticket sales are final and non-refundable. This includes all tickets and passes of any kind, without exception. Promo codes are not valid for prior purchases. 

Get Updates

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Deadline: DECEMBER 15, 2023

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