Digital Strategy—
Building An Agile Team To Adapt To Audience-Centric Marketing

With many of the topics and speakers at B2BMX now spanning specific tracks into broader issues, this new track will feature a mix of authors and leading analysts addressing trends in paid, owned and earned media.

Specific sessions will address personalization, native advertising, SEO and other areas of digital transformation. The track will also showcase how marketing executives model their staffing and processes — with leading speakers tackling agile marketing, localization, as well the roles and structure required to build a successful team in today’s buyer-driven climate.   

Speakers

Session Title:
The Eclipse Of Advertising And What It Means To Your Content Strategy

Rebecca Lieb

Kaleido Insights

Session Title:
Agile Marketing

Andrea Fryrear

AgileSherpas

Session Title:
Extending Your Content Across Borders

Pam Didner

Author

Session Title:
Empathy: The Hallmark Of The Customer-Obsessed B2B Marketer

Laura Ramos

Forrester Research

Session Title:
Putting Personalization To Work In B2B: How Brands Are Building Contextual Customer Journeys

Jeff Marcoux

TeleTech

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