The B2B Marketing Exchange (#B2BMX) is gearing up an exciting lineup and fresh innovations at #B2BMX East, taking place Oct. 1-3 in metro Atlanta. For years, we’ve been the premier destination for B2B marketing and revenue practitioners to connect, learn, and grow. This year, we’re thrilled to introduce several enhancements designed to help our attendees leave with more tools, ideas and connections than ever before. Whether you’re a veteran of #B2BMX events or a first-timer, there’s something new for everyone.
Fan Favorites and Fresh Faces on the #B2BMX East Stage
We’re excited to announce that Neil Patel, digital marketing luminary, best-selling author and co-founder of NP Digital, will be a keynote speaker at #B2BMX East. Neil will share his insights on winning B2B marketing strategies, bringing his decades of expertise in digital marketing, paid advertising and more. Joining him are Pam Didner, founder and VP of marketing at Relentless Pursuit, and Mason Cosby, founder of Scrappy ABM, who return to the #B2BMX stage to share insights on AI, lead generation and account-based marketing. Learn more about our keynote lineup here!
More Workshops, More Value
We’re offering an enhanced agenda that includes more workshops than ever before. All-Access attendees can now participate in two workshops instead of one, providing even greater opportunities for hands-on learning and problem solving with peers. Our workshops are designed to dive deep into the latest marketing trends and technologies, ensuring you leave with actionable insights to immediately apply to your strategies.
Interactive Learning with Engagement Sessions
New to this year’s agenda are our Engagement Sessions, intimate learning opportunities designed to foster interactive discussions and provide attendees with a platform to engage with speakers, experts, and peers. These sessions include:
- Campfire Sessions: Participate in mini-workshops where you can learn, network, and collaborate with peers and speakers in an informal setting.
- Show & Tell Sessions: Discover how successful campaigns are brought to life through visual presentations, offering insights into new tools and tactics.
- Birds of a Feather Roundtables: Join roundtable discussions to build relationships and spark new ideas. This year, we have a CRO Roundtable and the popular CMO Exchange on the schedule.
Honoring Excellence at the B2B Innovator Awards
We’re shaking things up by hosting the B2B Innovator Awards during the networking reception. This change allows us to celebrate the most innovative minds in B2B marketing in a more relaxed and social setting, giving you the chance to connect with award winners and peers. There’s still time to submit a nomination before the event! Learn more here.
Exciting New Tracks to Explore
This year, we’ve introduced new breakout session tracks that focus on key areas of interest for B2B marketers:
- Campaign Optimization: Learn how to reimagine digital engagement strategies with AI-powered tools to unlock new creative opportunities. Sessions will cover topics such as demand generation, account-based marketing, campaign strategy, content marketing, and personalization.
- Buyer Insights & Intelligence: Gain actionable insights into best-fit accounts and key buyers. Explore sessions on data, buyer insights, sales enablement, AI, and more, inspired by Demand Gen Report’s annual Buyer Insights & Intelligence webinar series.
- GTM Strategy & Planning: Delve into optimizing channels and using new signal data from buyers to meet the expectations of today’s demanding audiences. Topics include go-to-market strategy, channel/partner marketing, revenue operations, and sales & marketing alignment.
Affordable Entry with Our Lowest-Ever Ticket Prices
Understanding the importance of making world-class content accessible, we’ve lowered our ticket prices. Attendees can purchase a ticket for less than $1,000, making it more affordable than ever to attend #B2BMX East and walk away a better marketer.
With our new location, expanded agenda, and exciting new features, this year’s event promises to be our best yet. Don’t miss your chance to be part of this premier B2B marketing experience – secure your pass today!
