On-Demand Virtual Event

Join us for the Best of #B2BMX, a virtual event featuring some of the top-rated sessions from the live 2020 B2B Marketing Exchange and beyond!

From the convenience of your home office, you’ll be able to access a menu of more than 20 different presentations — covering all of the hottest topics in B2B, including ABM, content marketing, revenue operations and demand generation.

Get access:

2

full days of content on ABM, content marketing, revenue ops & demand generation

20+

top-rated keynotes, breakouts, & case studies from #B2BMX and beyond.

Free

access to all sessions and content from the comfort of your desk.

Featuring

Keynote Speakers:

Tamsen Webster

Tamsen Webster
Find The Red Thread

Mark Bornstein

Mark Bornstein
On24

Carmen Simon

Carmen Simon
Corporate Visions

Pam Didner

Pam Didner
Relentless Pursuit

Todd Henry

Todd Henry
The Accidental Creative

Sponsored By:

Schedule Overview

Time
SESSION TITLE (Click Title For Description)
12:00 PM ET
01:00 PM ET
02:00 PM ET
Keynote
03:00 PM ET
03:30 PM ET
04:00 PM ET
Keynote
Time
SESSION TITLE (Click Title For Description)
11:00 AM ET
Keynote
12:00 PM ET
How Assurant Used Content As The Key To ABM Success
More Than Data: The Conduit For Better, Faster Conversations With Zoominfo & Drift
01:00 PM ET
03:00 PM ET
03:30 PM ET
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Presented by
Demand Gen Report

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© 2020 Emerald X, LLC. All Rights Reserved. Privacy Policy | Terms Of Use | Email Us | Call Us: 1-888-603-3626

What Now? How And Why Marketers Are Responding to a Virtual World

Things were already changing. It didn’t take a global pandemic to know that marketing was increasingly moving online. Why? Because that’s where our audiences are, and yes, now more than ever.

The key to great marketing in a virtual world is building interactive, engaging, experiences that put the human back in the digital.

In this keynote session, you will learn:

  • How digital experiences re-cast the buyer’s journey;
  • Keys to keeping digital audiences engage;
  • Creating curated content experiences; and
  • Turning digital engagement into actionable data.

How Zendesk puts customers at the center of their marketing to drive growth and build credibility

During this session, discover how Zendesk wins business by putting the customer at the center of its brand story. By turning positive customer feedback into case studies, testimonials, and stats, Zendesk builds trust and validates its messaging across the buyer’s journey.

You’ll learn how to:

  • Avoid information overload by defining your outputs before you start collecting customer feedback;
  • Elevate your most vocal brand advocates by using TechValidate to find out which customers are raising their hands for activities;
  • Guide product and brand decisions by listening to customers; and
  • See real-life examples of how Zendesk effectively uses the voice of the customer to create compelling content.
#B2BMX Experience - Welcome Kit