Join us for the Best of #B2BMX, a virtual event featuring some of the top-rated sessions from the live 2020 B2B Marketing Exchange and beyond!
From the convenience of your home office, you’ll be able to access a menu of more than 20 different presentations — covering all of the hottest topics in B2B, including ABM, content marketing, revenue operations and demand generation.
full days of content on ABM, content marketing, revenue ops & demand generation
top-rated keynotes, breakouts, & case studies from #B2BMX and beyond.
access to all sessions and content from the comfort of your desk.
Find The Red Thread
The Accidental Creative
Things were already changing. It didn’t take a global pandemic to know that marketing was increasingly moving online. Why? Because that’s where our audiences are, and yes, now more than ever.
The key to great marketing in a virtual world is building interactive, engaging, experiences that put the human back in the digital.
In this keynote session, you will learn:
During this session, discover how Zendesk wins business by putting the customer at the center of its brand story. By turning positive customer feedback into case studies, testimonials, and stats, Zendesk builds trust and validates its messaging across the buyer’s journey.
You’ll learn how to: