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Want face time with the pros? In these 15-minute sessions, we’ve got top experts on tap to meet with you in an intimate, one-on-one setting. These sessions, available to attendees by appointment, feature our hand-picked marketing experts available to you for meaningful in-person conversations to address specific challenges and concerns you face in your day-to-day.

Need to talk about a specific marketing challenge with someone in the trenches? Or maybe you just need to vent. Our experts will likely have answers, or at least some advice. Check out our growing lineup of participating experts so far and let us know if you’d like to be notified as soon as appointment bookings open up.

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Expert Lineup

howard_s_b2bmxpert

Howard Sewell

Spear Marketing Group

TOPIC:

B2B Demand Generation

meredith_f_b2bmxpert

Meredith Fuller

Quarry

TOPIC:

ABM Strategy

pam_d_b2bmxpert

Pam Didner

Relentless Pursuit

TOPIC:

Content Marketing, Sales Enablement, ABM

theresacaragol

Theresa Caragol

Achieve Unite

TOPIC:

Channel, alliances, education

diane-krakora

Diane Krakora

PartnerPath

TOPIC:

Channel marketing, programs, frameworks

gina-miller

Gina Miller

Spear Marketing Group

TOPIC:

B2B Demand Generation

jeff-pedowitz

Jeff Pedowitz

The Pedowitz Group

TOPIC:

CX, Marketing Ops, Digital Transformation

david-lewis

David Lewis

ABM Consortium

TOPIC:

ABM, Campaign Attribution

roderick-jefferson

Roderick Jefferson

Roderick Jefferson & Associates, LLC

TOPIC:

Sales Enablement

peter-wroblewski

Peter Wroblewski

The Mx Group

TOPIC:

Demand generation, digital development, alignment

dan-gliatta

Dan Gliatta

Cargo

TOPIC:

B2SB Marketing®

jeff-coveney

Jeff Coveney

Digital Pi

TOPIC:

Marketing and Digital Transformation

larry-walsh

Larry Walsh

The 2112 Group

TOPIC:

Route to Market

John-Russo

Jon Russo

B2B Fusion

 

TOPIC:

Revitalizing ABM in LeadGen World

Mark Orgne

Mark Ogne

ABM Consortium

 

TOPIC:

Account Based Marketing

ashley-shailer

Ashley Shailer

Inverta

TOPIC:

ABM, Campaign Strategy, Content

maria_c_b2bmxpert_2
BOOKED

Maria Chien

SiriusDecisions

TOPIC:

Channel Marketing

reed_c_b2bmxpert
BOOKED

Reed Clarke

LeadMD

TOPIC:

Marketing & Sales Alignment

kellie_d_b2bmxpert
BOOKED

Kellie de Leon

The Mx Group

TOPIC:

Buyer-Centric Demand Generation

ashleyshailer

Ashley Shailer

Inverta

TOPIC:

ABM, Campaign Strategy, Content

gina_m_b2bmxpert
BOOKED

Gina Miller

Spear Marketing Group

TOPIC:

Demand Generation Strategy

john_m
BOOKED

John Muehling

Digital PI

TOPIC:

Sales-Enablement

jeff_p_b2bmxpert
BOOKED

Jeff Pedowitz

The Pedowitz Group

TOPIC:

Revenue Marketing Transformation

tonya_v_b2bmxpert

Tonya Vinas

Content4Demand

TOPIC:

Content Strategy

dana_h_b2bmxpert
BOOKED

Dana Harder

Content4Demand

TOPIC:

Content Creation

christine_p_b2bmxpert
BOOKED

Christine Polewarczyk

SiriusDecisions

TOPIC:

Content Strategy

will_w_b2bmxpert
BOOKED

Will Waugh

DemandGen

TOPIC:

MarTech and Demand Generation

peter_w_b2bmxpert
BOOKED

Peter Wroblewski

The Mx Group

TOPIC:

Life of a Lead

masha_b2bmxpert
BOOKED

Masha Finkelstein

Google

TOPIC:

ABM, Demand Generation, Campaigns, Mindfulness

ryan_vong
BOOKED

Ryan Vong

Digital Pi

TOPIC:

Digital-Transformation

jt_b2bmxpert_2
BOOKED

JT Bricker

LeadMD

TOPIC:

Marketing Strategy and Leadership

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The #B2BMXpert Bar is open to all registrants  on a first-come, first served basis! If you’d like to book a meeting, please sign up below to be notified as soon as appointment bookings open up.

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How To Turn Events Into A Measurable, Pipeline-Generating Machine

On average, B2B Marketers are investing 18% of their annual budget in events, according to Forrester Research. Events — in all forms — are the single largest demand program expenditure, held back by outdated, siloed and resource-intense efforts, one of the hardest to measure. And yet, it’s the demand source most coveted by sales teams.

With the large expenditure and resource commitment, teams are under pressure to deliver and show clear contribution to pipeline and revenue. It is a perfect time for a fresh approach — starting with strategy, how to deliver the right event qualified leads, convert to opportunity and to thoughtfully measure and deliver results.

This workshop led by event and demand marketing leaders will provide strategy, hands-on advice, real-world case studies and an “Events-to-Pipeline Playbook” that you can put to work immediately to:

  • Develop an events demand strategy and metrics, with and without sales
    Exercise: Shaping a Strategy Development Framework
  • Create the right events mix, types and formats to deliver target prospects
    Exercise: Building Your Events Model & Audience
  • Turn attendees’ engagement, experience and capture into Event Qualified Leads
    Exercise: Defining Event Lead Capture and Process
  • Orchestrate a speedy, impactful event follow-up strategy and process
    Exercise: Establishing A Next Best Action Event Lead Plan
  • Measuring event effectiveness and impact
    Exercise: Developing Your Events Dashboard and Pipeline ROI

Demand Generation Masterclass & Certification

It’s 2020 and time to level-up your expertise in the essential aspects of Demand Generation. By attending this session, you’ll leave B2BMX with the knowledge and expertise needed to approach several of the core initiatives for high-performance B2B Demand Generation. Class certification certificates will be provided to attendees along with PowerPoint templates, workbook tools and a supporting textbook, Manufacturing Demand, to take back to your office and apply what you’ve learned.

Attendees to this workshop should be in either Demand Generation, Marketing Operations, Marketing Automation or Marketing Leadership roles. The session is restricted to marketing practitioners only and outside consultants will not be admitted. Attendees should have one of the leading marketing automation systems to get the most relevant value from what is being taught including Marketo, Eloqua or Pardot along with Salesforce as your company CRM.

This workshop will cover the following topics, frameworks and demand generation principles:

  • The Demand Generation Framework — A holistic approach for driving revenue that spans Demand Creation, Demand Management and Demand Expansion.
  • Essential Lead Management Principles and Techniques – You’ll learn how to design and implement a demand funnel, lead scoring and corresponding lead nurturing programs needed to optimize lead conversion.
  • Sales Enablement Pro Tips – See examples of ways you can enhance your lead, contact and account layouts in Salesforce to help sales be more effective in their engagement with leads.
  • ABM Programs – You’ll learn the TEAM framework for ABM that covers targeting, engaging, activation and measurement. You’ll learn how to approach an ABM initiative at your company and what it takes to be successful. This portion will include a walk through of a sample ABM program and the tools used to implement it including Marketo, Engagio and Salesforce.
  • Measurement & Reporting – You’ll learn the essential KPIs for marketing in 2020 and how to capture and report on them. The section will teach the proper techniques for configuring, capturing and reporting on campaign attribution within Salesforce.
  • MarTech Essentials – We will discuss the seven primary MarTech categories, and which tools to consider in your stack to help you cut through the noise.
  • Data – None of the above will be met with success unless your marketing automation and CRM data is pristine. The workshop will cover techniques and tools to get your data clean and keep it that way.