Which comes first: happy employees or happy customers? Of course, when your employees are passionate, enthusiastic and driven, it’s no surprise that they provide excellent service that will make a difference for your customers. Every company wants a great customer experience and a great culture, but how do you get there? At AppFolio, a provider of industry-specific business software solutions and #1 on Fortune’s 100 Fastest Growing Companies list for 2020, there’s a strong culture-brand connection, with employees feeling accountable to delivering on the brand promise in each customer interaction.

The result? A 100% customer focus woven through every touch point — from interest to purchase, onboarding, implementation, growth and retention — that inspires customers to come forward and proudly promote AppFolio’s products. Attend this session to learn:

•  Strategies for customer segmentation that create hyper-relevant marketing programs;
• How to build, grow and manage a comprehensive customer advocacy program that mobilizes your advocates, addresses their pain points and builds a strong, mutually beneficial relationship; and
• Advice for companies looking to improve or even transform their culture.