The higher the stakes, the higher the emotional quotient. Yet B2B marketers still operate under the fallacy that buying decisions are logical. In addition, the move to digital and self-service given a combination of the pandemic and buyer preference means quality, interactive content experiences are key to engagement, pipeline momentum and content ROI.
In this session, B2B marketing strategist and author Ardath Albee will show you how to:
• Use storytelling to create experiences that encourage momentum;
• Apply emotion and context to content to strengthen and personalize experiences; and
• Ensure content supports sales conversations that get sales done.