According to a recent Forrester report, COVID-19 has accelerated marketplace participation. Recent Venture Scanner data revealed that there are more than 227 B2B marketplaces spanning over 13 diverse industries — far more than there were five years ago. By 2024, Forrester noted worldwide B2B marketplace sales could reach $3.6 trillion, up from an estimated $680 billion in 2018.

Capturing the attention of buyers flocking to these digital venues is critical to partner organizations. To help its partners take full advantage of their commercial marketplace – Microsoft AppSource & Azure Marketplace – Microsoft provides detailed instructions on how they can create and maintain optimized listings.

During this session, Christine Alford, Director, Business Program Management at Microsoft, will review how the company shares best practices with partners to draw more traffic to their listings and engage with online prospects in more meaningful ways.