The industry average for partner participation in channel marketing programs is 12%. TWELVE percent. That means — on average — about 90% of a brands’ partners are not participating in the channel program that is offered to them. They’re not downloading product or service content; they’re not sending the content to their prospects and clients; they may or may not even be actively promoting your products. Everyone involved is missing opportunities for lead generation, revenue and growth.

Of course, this is not a new problem. But with the future of work still unclear (not to mention the timeline), maximizing partner participation is paramount. Without participation, any investment that brands provide to their channel program is essentially wasted. So, how do you get more partners to engage with your channel program? Find out in this presentation.