Today’s modern marketers know that account-based marketing (ABM) is no longer a nice to have. Sadly, the reality is most teams don’t have the resources or bandwidth to support scaling out an ABM approach — including Uberflip!
So how does Uberflip tackle ABM? As much as we consider ourselves experts, we’ve also had a ton of false starts, shifts in strategy, changes in the technology we use and a constant review of our approach. But we’ve landed on something and we want to share it with you.
This Lunch & Learn, presented by Michael Waldron, Uberflip’s VP of Marketing, will guide you through:
- The most important things your team needs to do right now to launch a successful ABM campaign;
- The framework for how to deliver scalable personalized content experiences for your account-based programs; and
- Insight into real-world examples, including Uberflip’s own ABM strategy.