How Does An ABM Company Actually Do ABM?

February 23
1:00 pm – 1:30 pm ET
Michael Waldron
Michael Waldron
Uberflip



Today’s modern marketers know that account-based marketing (ABM) is no longer a nice to have. Sadly, the reality is most teams don’t have the resources or bandwidth to support scaling out an ABM approach — including Uberflip!

So how does Uberflip tackle ABM? As much as we consider ourselves experts, we’ve also had a ton of false starts, shifts in strategy, changes in the technology we use and a constant review of our approach. But we’ve landed on something and we want to share it with you.

This Lunch & Learn, presented by Michael Waldron, Uberflip’s VP of Marketing, will guide you through:

  • The most important things your team needs to do right now to launch a successful ABM campaign;
  • The framework for how to deliver scalable personalized content experiences for your account-based programs; and
  • Insight into real-world examples, including Uberflip’s own ABM strategy.

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