Sometimes getting back to basics and running proven plays can pave a path to success. The Growth Marketing team at InVision was no stranger to big, bold campaigns and massive top-of-funnel demand but many of their outdated processes, infrastructure and programs needed rethinking. Rather than reinvent the wheel, they looked to many best-practice approaches to reinvigorate marketing’s contribution to pipeline and revenue.

Learn how this newly formed team transformed themselves from order takers and brand broadcasters to become strategic drivers of revenue performance. Join this session — led by Elle Woulfe, VP of Growth Marketing at InVision — to learn:

• The three key levers to consider when driving marketing transformative strategies;
• How to create employee engagement plans and career paths that drive performance;
• How to develop an iterative approach to measuring marketing performance and success; and
• The best way to respect tradition and legacy as a new marketing leader while focusing on transformation.