Monday, February 20

TIME

Activities &  Sessions

08:30am

Fun Run

09:00am

Registration

11:00am

Workshop A:

ABM In Action: The Building Blocks Of A Successful, Sustainable Account-Based Strategy

 

Audience Level: Beginner to Intermediate

Workshop B:

Moving Content & Messaging From Commodity To Competitive Advantage

 

Audience Level: Intermediate to Advanced

Workshop C:

Lead Nurturing & Deal Acceleration 

 

Audience Level: Intermediate to Advanced

 

Workshop D:

Modernizing Your Demand Generation Strategies

 

Audience Level: Intermediate to Advanced

 

Workshop E:

Preparing To Apply Predictive And AI In B2B Marketing

 

Audience Level: Beginner to Intermediate

 

Workshop F:

Performance Strategies For Revenue-Focused CMOs

 

Audience Level: Intermediate to Advanced

02:30pm

Case Studies

06:00pm

Opening Night Reception

07:55pm

Fireworks

Tuesday, February 21

TIME

Activities &  General Sessions

Content2Conversion

Demand Gen Summit

ABM In Action Live

Sales Connections Summit

07:30am

Registration & Breakfast

08:30am

Opening Remarks

08:55am

Morning Keynote: Why Change, Why Stay?

Speaker:  Tim Riesterer, Corporate Visions

09:55am

B2B Content Metrics & KPIs You Can Take To The C-Suite

Speaker:  Rebecca Lieb, Author

Blowing Up the Funnel

Speaker:  Kathleen Schaub, IDC

ABM In Action Live Session #1

Speaker: Matt Sanatore, SiriusDecisions

Sales Connections Summit Session #1

Speaker: Mary Shea, Forrester

10:25am

Networking Break

11:00am

So Much Content, So Little Utilization

Speaker: Jeannine Rossignol, Xerox

Demand Gen Summit Session #2

Speaker: Maria Pergolino, Apttus

ABM In Action Live Session #2

Speaker: Syndney Sloan, Alfresco

Sales Enablement Panel

Speaker: Matt Heinz, Heinz Marketing

11:40am

How Buyer Personas Power Sustainable Stories That Turn Prospects Into Customers

Speaker: Ardath Albee, Marketing Interactions

If Your Customer Was A Golf Ball: Lenovo’s Intent-Driven Digital Marketing

Speaker: Mike Ballard, Lenovo

Identifying “In-Market & Surging” Accounts

How Deal Enablement Can Avert Messaging Breakdowns

Speaker:  Dave Bruno, Aptos

12:10pm

Lunch

01:30pm

Afternoon Keynote: Collaborating With Your Customers to Create B2B Messaging That’s Not 2Boring2Care

Speaker: Andy Eninger & Megan O’Brien, Second City

02:40pm

Show & Tell: 15-minute “Ted Talk” style session on a successful content asset or campaign.

02:55pm

Show & Tell: 15-minute “Ted Talk” style session on a successful content asset or campaign.

03:10pm

Networking Break

03:55pm

Using A Data-Driven Approach for Creating Messaging With a Measurable Impact

Speaker:  Christine Elliot, Crowe Horwath

Demand Gen Summit Session #3

ABM In Action Session #3

Sales Connections Summit Session #3

04:35pm

Using A Data-Driven Approach for Creating Messaging With a Measurable Impact

Speaker:  Christine Elliot, Crowe Horwath

Demand Gen Summit Session #4

ABM In Action Session #4

Sales Connections Summit Session #4

05:30pm

CXO Perspectives On Driving Growth

Speaker:  Bob Brennan, Veracode

06:00pm

Networking & Drinks Reception

Wednesday, February 22

TIME

Activities &  Sessions

Content2Conversion

Demand Gen Summit

ABM In Action Live

Sales Connections Summit

07:30am

Registration & Breakfast

08:30am

Opening Remarks

08:40am

Opening Keynote

09:30am

General Session

10:00am

Networking Break

10:45am

Content2Conversion Conference Session #6

Demand Gen Summit Session #6

ABM In Action Session #6

Sales Connections Summit Session #6

11:30am

General Session

12:00pm

Lunch

01:30pm

Content2Conversion Conference Session #7

Demand Gen Summit Session #7

ABM In Action Session #7

Sales Connections Summit Session #7

02:15pm

Content2Conversion Conference Session #8

Demand Gen Summit Session #8

ABM In Action Session #8

Sales Connections Summit Session #8

02:55pm

Networking Break

03:10pm

Content2Conversion Conference Session #9

Demand Gen Summit Session #9

ABM In Action Session #9

Sales Connections Summit Session #9

03:55pm

General Session & Closing