Early Bird Extended!
SAVE $900 ON YOUR PASS WHEN YOU REGISTER BEFORE 5 PM Today!

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Innovate. Adapt. Diversify.

A Roadmap For Bold B2B Marketers

Save 40% on your pass

when you register in a group of 3 or more!

Let's take the boring out of B2B

Diversify Your Marketing Content Customer Experience Tech Stack Teams Sales Tactics ABM Plays

In our unpredictable economy, B2B marketers are tasked with solving a never-ending list of business challenges, from reducing churn and expanding customer revenue to generating pipeline and improving close rates. But too many practitioners are applying the plays of the past and expecting the same results. In 2024, diversification is the name of the game — and B2BMX is the place to navigate the unique opportunities of the industry with boldness and confidence.

Attend #B2BMX for three full days of learning and connection to diversify brand, demand and data-fueled creativity through:

High-Touch Experiences
Data-Driven Storytelling
Buyer-Specific Content
Social Engagement
Brand Positioning & Market Differentiation
Award-Winning ABM/ABX Plays
Fresh Sales Enablement Strategies
New Product & Partner GTM Approaches

You won’t want to miss...

Tracks

Covering cutting-edge approaches to ABM, content strategy, demand generation, sales enablement and more.

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Sessions

Specifically targeting B2B including Keynotes, Breakouts, Workshops, and more!

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Case Studies

Spotlighting how B2B companies like yours are deploying the latest applications.

"B2BMX is the most valuable conference I have attended over the course of my career."

Ashley Beckord
ABM Manager, Keysight Technologies

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The
Killer Content Awards

Connect With Experts & Peers

1:1 access and opportunities for connecting with analysts, authors, industry experts and influencers.

“The main event for education and networking for the tech-enabled marketer … An annual must-have.”

John Panek
Vertical Marketing, Zebra Technologies

"B2BMX was a great event to learn from other industry leaders and connect with vendors that can improve your GTM strategy. The opportunity to hear from industry experts without having to go to multiple sources and fill out a lot of forms is a good enough reason to attend."

Connor Wright
Senior Growth Marketing Manager,
ScienceLogic

AI-Powered Experiences

Our event platform helps generate agendas and meeting suggestions curated and customized to your needs.

Save an additional 40% on your pass when you regsiter together in a group!

Meet Our
Featured Speakers

We’re excited to introduce Steve Armenti, Global Demand Gen Lead for Chrome Enterprise at Google, as our first keynote speaker for this year’s event! Steve will be taking the B2BMX stage to spill his ABM framework for a better buyer experience.

Ruth Stevens is a distinguished B2B marketing consultant, teacher, and author. We can't wait to hear about the new developments, tools, and techniques in the B2B space during her fast-paced session.

Steve Armenti

Google

Ruth Stevens

eMarketing Strategy

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Ciara Ungar

Author, Consultant, Founder

Jay Baer

President
at Convince & Convert

Luxy Thuraisingam

Vice President, Global Partner Marketing & SMB at Cisco

Michael Ruby

Chief Creative Officer
at Park & Battery

Allen Weiss

Founder
at MarketingProfs

Pam Didner

VP of Marketing
at Relentless Pursuit

Jim Parsons

Marketing Executive
at UPS

Hillary Carpio

Senior Director, ABM
at Snowflake

Our Attendees

The Venue

The Phoenician, a Luxury Collection Resort, Scottsdale is a premier luxury hotel resort in Scottsdale, Arizona situated on 250 acres at the base of Camelback Mountain and close to the cultural districts in Old Town Scottsdale.

After you’ve registered, use the link below to secure your room in the #B2BMX hotel block with our discounted pricing (space is limited).