Ⓒ 2024 Emerald X, LLC. All rights reserved.
- February 24 - 26, 2025
- The Phoenician, Scottsdale
Where B2B’s Best Minds
Come Together
Join us at B2B Marketing Exchange West, February 24-26 in Scottsdale, for three days of keynotes, workshops, and breakout sessions led by the brightest minds in B2B marketing. Explore solutions to pressing challenges like AI adoption, measurement and attribution, and doing more with less. With five focused content tracks and exclusive networking opportunities, you’ll leave with the tools and insights to lead your team confidently into 2025.
Industry-Leading Speakers You Won’t Want To Miss
Neil Patel co-founder of NP Digital
Neil Patel, co-founder of NP Digital, has been named one of Forbes’ Top 10 Marketers and is known for simplifying complex concepts and providing actionable advice. Neil’s mission is to make marketing knowledge accessible to all. With over 23 years of experience and a following of more than 3 million across social platforms, he continues to empower the marketing community. We are thrilled to have him join us once again on the #B2BMX stage!
Kate DiLeo
CEO of Kate DiLeo Branding
Kate DiLeo is a brand architect, author, and founder of Kate DiLeo Branding, a platform that helps organizations create brands that drive engagement and revenue. With a belief that brand is the fastest path to revenue, Kate teaches leaders to craft simple, provocative messaging that converts. During her workshop, attendees will learn to build go-to-market messaging that sparks meaningful conversations, wins prospects, and drives growth.
Morgan J. IngramCEO of AMP
Morgan J. Ingram is a four-time LinkedIn Top Sales Voice who transforms B2B sales strategies through impactful, revenue-generating video content. He has collaborated with industry giants such as Google, Snowflake, and HubSpot to build high-performing sales teams. Morgan will deliver a keynote on leveraging expert-driven content to accelerate pipeline growth and lead a workshop on mastering LinkedIn for lead generation.
Phyllis Davidson
VP and Principal Analyst at Forrester
Phyllis Davidson, VP and Principal Analyst at Forrester, brings decades of experience as a Silicon Valley B2B marketer specializing in content strategy. With expertise in applying innovative technologies, Phyllis helps marketers create insight-driven content plans and scalable personalization. During her keynote, she will share strategies for integrating AI and enhancing personalization to build effective content architectures that deliver measurable results.
Roderick Jefferson
CEO of Roderick Jefferson & Associates
Roderick Jefferson is a renowned sales enablement expert and the CEO of Roderick Jefferson & Associates, with a career dedicated to bridging the gap between sales and marketing teams. He is also the author of Sales Enablement 3.0, where he shares strategies to drive revenue and organizational alignment. At #B2BMX West, Roderick will lead an interactive Campfire Keynote focused on leveraging AI for productivity and growth.
Sabina Iyengar
CEO/Founder of Integrated Growth Marketing Services
Sabina Iyengar, founder of Integrated Growth Marketing Services, leverages over 25 years of B2B marketing expertise to help SaaS Go-to-Market executives achieve transformative growth and has a proven record in demand generation, ABM, and integrated marketing. During her session, Sabina will introduce her GROW-TAILOR-MATURE™ framework, offering insights on distinguishing growth marketing from demand generation to unlock long-term success.
ADDRESSING TOP CHALLENGES B2B MARKETERS FACE, SUCH AS:
NAVIGATING GROWTH AMID SHRINKING BUDGETS
Sizes of orgs have shrunk, and so have budgets. Marketers are constantly being asked to do more with less while maintaining profitable growth.
BREAKING THROUGH BUYER NOISE WITH PERSONALIZATION
Today's buyers are researching on their own, requiring more self-service experiences. Marketers are tasked with delivering relevant, authentic and hyper-personalized content/messaging.
BUILDING A STRONG CONTENT AND BRAND IDENTITY
Stand out with a brand identity that builds trust, reinforces your value, and creates loyal buyers.
EMBRACING AI FOR MODERN MARKETING
Research shows only 29% of marketers said they’ve infused AI into their daily workflows. Many are still grappling with how to better understand and embrace various forms of AI to streamline everyday tasks - whether big or small.
Get Immediate Insights From Best-In-Class Speakers
Join 50+ of the brightest minds in B2B as they share practical insights that you can immediately apply to your marketing efforts. Our “no-fluff” experts will share actionable takeaways on the latest trends in marketing, including embracing AI, measurement and attribution, and the cookie-less future. Don’t miss this opportunity to reimagine your marketing strategies in real-time and connect with leaders from brands like Ernst & Young, Cisco, Gravity Global, Momentum ITSMA and more.
Agenda
We’re hard at work building out the agenda and speaker lineup for this year’s event. In the meantime, you can see an overview of this year’s event schedule below!
THREE DAYS OF ACTIONABLE INSIGHTS & CONNECTIONS
The Content Tracks
Demand Gen Summit
Refine demand strategies with sessions on lead generation, campaign optimization, and nurturing tactics that deliver measurable results.
ABM In Action Live!
Discover advanced approaches to account-based marketing, from strategic account planning to executing high-impact ABM programs.
Sales Impact Summit
Equip your team with strategies for aligning sales and marketing, enabling sales empowerment, and driving impactful revenue growth.
Content2Conversion
Dive into content-driven approaches that enhance brand storytelling, fuel customer engagement, and turn leads into loyal clients.
GTM Strategy
Uncover go-to-market plays that boost brand impact, improve targeting, and drive cohesive, cross-functional success across channels.
Three Days of Actionable Insights & Connections
DAY 1
Monday, February 24
Start your B2BMX West experience with interactive workshops, case studies, the CMO Exchange (invite-only), and our fan-favorite campfire Keynote session, featuring Roderick Jefferson. Don’t miss the exclusive networking reception in the evening—an ideal way to kick off the event by building relationships in an informal, beautiful setting.
DAY 2
Tuesday, February 25
Dive into keynotes, breakout sessions, and collaborative roundtables across five focused tracks. With a focus on demand generation, ABM, sales impact, content, and GTM strategy, this day is all about fine-tuning your approach with hands-on insights. Plus, enjoy a special keynote from marketing mogul Neil Patel!
DAY 3
Wednesday, February 26
Close out the event with dynamic sessions and an exclusive second workshop day for All-Access pass holders. The day also includes sessions with renowned B2B experts, who’ll cover new ways to navigate the latest marketing trends, from AI to data-driven strategies.
Industry Expert Speakers
#B2BMX West brings together a roster of powerhouse speakers who are not just leaders but pioneers in B2B marketing. Each speaker offers unique, real-world expertise that spans strategy, demand gen, ABM, content marketing, and more. Expect actionable insights from top industry executives, innovators, and practitioners who live and breathe B2B. These experts go beyond high-level ideas to deliver concrete strategies, case studies, and best practices you can immediately put to work. The 2025 lineup already includes experts such as Neil Patel, Roderick Jefferson, and Mason Cosby.
Pass Options
Choose from two pass types to get the best conference experience possible:
- Standard Pass: Includes access to all keynotes, breakout sessions, case studies, networking receptions, and on-demand access post-event.
- All-Access Pass: Everything in the Standard Pass, plus access to two exclusive workshops (on Monday and Wednesday) and participation in our B2B mentorship program for one-on-one conversations with industry leaders.
Register using the link below to secure the pass type of choice and start planning your ultimate B2B experience!
Find The Perfect Pass For Your #B2BMX Experience
Holiday Rate 12/7/24 – 1/10/25 | Last Chance Rate 1/11/25 – 2/7/25 | Standard Rate 2/8/25 – 2/26/25 | |
|---|---|---|---|
All-Access Pass Everything in the Standard Pass, plus access to two hands-on workshops (on Monday and Wednesday) and participation in our B2B mentorship program for one-on-one conversations with industry leaders. | $1,795 | $2,095 | $2,345 |
Standard Pass Includes access to all keynotes, breakout sessions, case studies, and networking receptions. | $1,595 | $1,945 | $2,195 |
Keynotes | Breakouts | Marketplace | Networking Receptions | Case Studies | Two Workshops | B2B Mentors | On-Demand Access (Add. Fee) | Price | |
|---|---|---|---|---|---|---|---|---|---|
Standard Pass | X | X | $2,195 | ||||||
All-Access Pass | $2,345 |
Blueprint Your Path To Success
Don’t miss #B2BMX West, February 24-26, 2025, in Scottsdale, AZ. From industry-leading speakers to actionable content tracks, this is your chance to address top challenges, explore new strategies, and network with the brightest minds in B2B marketing.