Marketing’s Next Stop: The Super B2Bowl?
Football — above all else — is a team sport. It takes careful precision and dedication for any team to succeed, and this Sunday, football fans (and commercial fans) will park themselves on the couch with wings and beer to watch this year’s two best teams — the San Francisco 49ers and Kansas City Chiefs — battle it out. While there certainly isn’t as […]
The Next Chapter For B2B Storytellers
Incredible storytelling isn’t just reserved for the likes of Stephen King or Gillian Flynn. Believe it or not, good storytelling is an extremely important asset for any business looking to connect with its prospects. Just like a good novel ropes you in, an intriguing marketing message could really be the differentiator between your brand and a competitor. For this week’s episode of the B2B Marketing Exchange Podcast, Demand Gen […]
Are You Speaking Your Customers’ Lingo?
It was during his career as a photographer that Jeffrey Shaw began to understand the power of curating chaos. He took that lesson – and many others with him – as he shifted gears to become a brand strategist. “My brain naturally curates chaos. I’m really good at taking a lot of pieces and making something whole,” […]
Meet Our 2020 Finny Finalists!
We know that the content marketing landscape is more competitive than ever. It’s not just that there’s more content; it’s the fact that a lot of the content is exceptional. It’s relevant, compelling, even creative. Our goal for the Killer Content Awards is to spotlight the brands that are creating great content and campaigns. Because behind those brands are teams and individuals who are […]
Aptos’ Dave Bruno: “Good Data Makes Good Content”
Events are a massive investment in time, budget and resources. But if planned properly, they can be a gold mine for content. If you’d like to learn how to repurpose your event content beyond the event itself, press play on the latest episode of the B2B Marketing Exchange Podcast. During the episode, Dave Bruno, Marketing Director […]
Why B2B Experts Can’t Get Enough Of #B2BMX
The B2B Marketing Exchange is just about a month away, and members of the B2B community are chomping at the bit to head to Scottsdale to soak up some sunshine and insights from the biggest leaders in B2B. We’ve worked diligently to bring the best B2B speakers and experts to our stages. With speakers on tap from Grubhub, Cisco, Oracle and SAP, […]
Press Play On Your Video Marketing Strategy
If video marketing mastery is on your to-do list for 2020, put in your earbuds now and get ready to press play on the latest episode of the B2B Marketing Exchange Podcast. The episode features a compelling panel discussion – featuring Candyce Edelen of PropelGrowth, Andreas Hauke of Hauke Digital and Paul Casinelli formally of BrightCove – about tactical best practices that can […]
